Nelle ultime settimane hanno inaugurato alcuni nuovi super tecnologici store che renderanno l'esperienza dello shopping ancor più piacevole ed interessante per le fashioniste di tutto il mondo!
In the last few weeks have opened some new super technological stores that will make the shopping experience even more enjoyable and interesting for all the fashionistas around the world!
In the last few weeks have opened some new super technological stores that will make the shopping experience even more enjoyable and interesting for all the fashionistas around the world!
A guidare il nuovo trend è Londra dove in questi giorni in concomitanza con la London Fashion Week hanno appena inaugurato due nuovi flagship store dedicati allo shopping digitale.
Leading the new trend is London, where in these days in conjunction with the London Fashion Week has just been unveiled two new flagship store dedicated to the digital shopping.
Leading the new trend is London, where in these days in conjunction with the London Fashion Week has just been unveiled two new flagship store dedicated to the digital shopping.
Il primo è Burberry che ha completamente reinventato il suo store in Regent Street, trasformandolo nel Burberry World Live, una sorta di hub digitale nel quale saranno organizzati eventi, sfilate, concerti, party esclusivi. l'hub di prova e modello per i futuri negozi Burberry di tutto il mondo, tra cui il fiore all'occhiello che aprirà a Chicago nel mese di novembre.
The first is Burberry that has completely reinvented his store in Regent Street, transforming it into the Burberry World Live, a sort of digital hub in which will be organized events, fashion shows, concerts and exclusive parties.
The hub is a test and a model for the future Burberry stores around the world, including the flagship store that will be opened in Chicago in November.
The first is Burberry that has completely reinvented his store in Regent Street, transforming it into the Burberry World Live, a sort of digital hub in which will be organized events, fashion shows, concerts and exclusive parties.
The hub is a test and a model for the future Burberry stores around the world, including the flagship store that will be opened in Chicago in November.
Entrandovi è come immergersi in un'esperienza sempre nuova, quasi come navigare on line.
Negli oltre 4.000 metri quadrati campeggiano centinaia di speaker e mega screen di diverse dimensioni. Avvicinandosi agli specchi questi si trasformano in monitor, capaci di sincronizzarsi ad una data ora del giorno per trasmettere un fragoroso acquazzone...come resistere allora alla tentazione di comprare uno dei famosi trench?
Entering into it is like plunging into an experience always new, almost like browsing online.
In the more than 4,000 square meters hundreds speaker and mega screens of different sizes are standing out.
Approaching to the mirrors, they are transformed into monitor able to synchronize to each others at a particular time of the day for transmitting a thunderous downpour ...then how to resist the temptation to purchase one of the famous trench?
Entering into it is like plunging into an experience always new, almost like browsing online.
In the more than 4,000 square meters hundreds speaker and mega screens of different sizes are standing out.
Approaching to the mirrors, they are transformed into monitor able to synchronize to each others at a particular time of the day for transmitting a thunderous downpour ...then how to resist the temptation to purchase one of the famous trench?
Se poi si avvicina un capo allo specchio, questo lo riproduce a 360° gradi fornendone una visione completa che può essere proiettata se lo si vuole su uno dei mega screen sospesi a cinque metri di altezza!
If we then approach a piece of clothing to the mirror, it reproduces it at 360°, supplying you a complete overview that, if you want, can be projected on one of the mega screen suspended in five meters high!
Se invece decidete di provare un capo portandolo nel camerino la sua etichetta elettronica interagisce con lo specchio, mostrando tutti i dettagli con possibilità di zoomare e di vedere come sono stati indossati sulle passerelle.
If you decide to try a piece of clothing, when you bring it in the dressing room his electronic tag interacts with the mirror, showing all the details with possibility to zoom in and see how they have been worn on the runway.
Il brand ha anche fornito i suoi addetti alle vendite di iPad, caricati con sofisticati clienteling apps, in modo da offrire ai clienti una migliore esperienza nello store.
The brand has also supplied to its sales staff IPad loaded with sophisticated clienteling apps in order to offer customers an enhanced experience in the store.
Chissà se funzionerà e prenderà davvero piede questo tipo di shopping, ma un risultato Burberry l'ha sicuramente ottenuto: attirare le folle.
Pare che l'enorme spazio sia sempre un via vai di persone, in netto contrasto con la maggior parte dei negozi di lusso, che spesso sono deserti e silenziosi.
La gente prova i vestiti, esplora l'architettura, si diverte con i gadget high-tech o semplicemente rilassandosi sui divani.
I wonder if this will work and this kind of shopping will be successful, but Burberry certainly gained a result: to attract the crowds.
It seems that the huge space is always a bustle of people, in stark contrast to most of the luxury stores, which are often deserted and silent.
People try clothes, explores the architecture, having fun with high-tech gadgets or just relaxing on the couches.
I wonder if this will work and this kind of shopping will be successful, but Burberry certainly gained a result: to attract the crowds.
It seems that the huge space is always a bustle of people, in stark contrast to most of the luxury stores, which are often deserted and silent.
People try clothes, explores the architecture, having fun with high-tech gadgets or just relaxing on the couches.
Non molto distante, nel cuore di Myfair, in uno splendido edificio georgiano di recente ristrutturato in Dover Street, ha da poco inaugurato il nuovo McQ store.
Not far away, in the heart of Mayfair, in a beautiful Georgian building recently renovated in Dover Street, has just opened a new store McQ.
Not far away, in the heart of Mayfair, in a beautiful Georgian building recently renovated in Dover Street, has just opened a new store McQ.
Il flagship store è all'apparenza un negozio tradizionale, non sembra particolarmente high-tech, in vetrina gli splendidi abiti confezionati a mano ricordano molto la tradizione sartoriale inglese, ma all'interno è tutto iper tecnologico ed ultra moderno, a partire dal tavolo: un enorme touch screen utilizzato per proiettare su schermo abiti e video delle sfilate e per inviare quello che più vi piace direttamente nella vostra casella e-mail, o condividerlo sul vostro social network preferito grazie a un semplice tocco.
The flagship store is in appearance a traditional store, does not seem particularly high-tech, in the showcased the beautiful hand made clothes are very reminiscent of the British sartorial tradition but inside is all hyper technological and ultra-modern, starting from the table: a huge touch screen used to project clothes and videos of the fashion shows, to post what you like directly to your e-mail, or share it on your favorite social network with a simple touch.
The flagship store is in appearance a traditional store, does not seem particularly high-tech, in the showcased the beautiful hand made clothes are very reminiscent of the British sartorial tradition but inside is all hyper technological and ultra-modern, starting from the table: a huge touch screen used to project clothes and videos of the fashion shows, to post what you like directly to your e-mail, or share it on your favorite social network with a simple touch.
Sicuramente con negozi così tecnologici i consumatori non avranno più bisogno di visitare negozi fisici al solo scopo di comprare le cose.
Definitely with the technological stores the consumers will no longer need to visit physical stores just to buy things.
Anzi, a dire il vero, non è difficile prevedere che il commercio elettronico continuerà a crescere e diffondersi rapidamente erodendo sempre più il commercio offline, che finirà per soddisfare solo due tipologie di esigenze: l'immediatezza (ciò di cui hai immediato bisogno) e l'entertainment (showroom, luoghi di divertimento, eventi culturali).
Tutto il resto del commercio finirà per essere on line.
In fact, to tell the truth, it is not difficult to predict that the electronic commerce will continue to grow and spread rapidly eroding more and more the business offline, which will eventually satisfy only two types of needs: the immediacy (what you need immediately) and entertainment (showroom, entertainment, cultural events).
The rest of the trade will end up to be online.
In fact, to tell the truth, it is not difficult to predict that the electronic commerce will continue to grow and spread rapidly eroding more and more the business offline, which will eventually satisfy only two types of needs: the immediacy (what you need immediately) and entertainment (showroom, entertainment, cultural events).
The rest of the trade will end up to be online.
Ho già in programma, a brevissimo, un weekend a Londra e non vedo l'ora di far una visita in queste due Must-see boutique, super tecnologiche... e perchè no, inserire la versione Muna Techno-Glam e, oltre che far shopping, tentare di condividere il capo che proverò direttamente con voi qui sul mio blog!
I have already planned, shortly, a weekend in London and I can not wait to visit these two Must-see boutiques, super high-tech, ... and why not, loaded the Muna Techno-Glam version and, in addition to shopping, groped to share the piece of clothing that I will try directly with you, here on my blog!
I have already planned, shortly, a weekend in London and I can not wait to visit these two Must-see boutiques, super high-tech, ... and why not, loaded the Muna Techno-Glam version and, in addition to shopping, groped to share the piece of clothing that I will try directly with you, here on my blog!
Great news!! Love Your blog <3 A.
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